Bureau22
Brand and website design for a Quebec-based public relations agency
Challenge
Demystify and translate Quebecois culture for the English-speaking Canadian market
Services
Brand Development
Website Design and Development
Developing the brand using key insights
Shared values
Nearly two-thirds of Canadian online shoppers are prioritizing and supporting businesses that share their values.
Be real
88% say authenticity plays an important role in choosing the brands they love and support.
Lifestyle matters
Quebecers index higher on kitchen stores, boutiques, and fashion stores than Ontario.
Refreshed Brand
While referencing the original logo, crafted a distinct logo using Gelegar Expanded to exude stability, pride, and impactful aesthetics.
Inspired by Material Design
Infusing existing colors and brand elements with complementary colors inspired by Material Design principles to add a contemporary and vibrant touch to the overall brand palette.
Visual Harmony
Balanced literal images with symbolic visuals to effectively communicate services, creating a visually harmonious representation of the brand's offerings.
Accessibility Enhanced
Prioritized accessibility with AA-rating compliance, ensuring optimal contrast and text size for an inclusive and user-friendly visual experience.
Dynamic Image Carousel
Introducing an engaging image carousel spotlighting Quebec culture and the market, injecting excitement into the brand with emotionally-impactful imagery.
Structuring the site
Succinct Content
Crafted a content strategy focused on conciseness, channeling visitors seamlessly towards the contact form, creating a dynamic pathway for effective lead generation.
Impactful Messages
Energizing the brand message through strategic refinement, emphasizing clear and direct headers that pack a punch and convey the essence of the message.
Streamlined User Experience
Developed wireframes and user flows designed for minimal clicks while delivering essential information, ensuring an intuitive navigation of the website.
Efficient Bilingual Content Conversion
Since Bill 96 requires non-Quebec-based businesses to provide French translation at the same quality as any English-language content and communications, the site’s content has been optimized for a swift bilingual conversion in the initial phase to meet the website launch deadline.
